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OVERVIEW

2BalanceU is a new searchable social bookmarking site for global knowledge sharing. We empower women to be change agents in their communities, their organisations, and their own lives through connecting them to resources recommended by peers. Through partnerships with international organisations and professional women’s networks around the globe, we create a neutral bridge for knowledge transfer. All content and advertising is delivered through filters based on each member’s location, their demographics and behavioral tracking. This provides an optimal tool for relevant targeted advertisements and job postings that enhance rather than distract from the user experience.

AUDIENCE

2BalanceU target audience is the established global professional woman, both active in the workforce and non-active. Entrepreneurs, Executives, Diplomats and Humanitarian Workers are our initial launch group. Our partnerships with organisations (International Red Cross, UNICEF,..) and global networks (Women’s International Networking, ExpatWomen.com, Connected-Women.com,..) and Professional Associations (American Association of University Women, SCWO,…) give us a reach around the globe of over 1.5 million women in over 60 countries for launch.

TARGETING CRITERIA

Topics Range: Across Borders, Career, Giving Back, Entrepreneur, Health, Relocation, Home, Leisure, Relationships, Personal Support

Demographics: Location, Gender, Age, Job Area, Job Level, Industry, Level of Education, Employment Phase

Keywords

REPORTS

"What Women Really Want", will be produced as an annual demographically based behavior analysis of all the interactions on the site. The first to come out end of 2009 will include launch through first calendar year statistics of site use, tracking keyword and topic usage based on regions and varied demographic profiles.

SPONSOR and ADVERTISING Rate Card

Advertising placements on 2BalanceU are highly targeted using topic, demographic, location and interest filters for precise relevance to our member community and greater impact and ROI for our advertisers. Advertisements are reviewed by 2BalanceU for relevance and appropriateness to maintain a quality experience for our members and our partners.

BEHAVIORAL TRACKING = EFFECTIVE TARGETING

Lower numbers delivering higher conversion rates

€50 CPM Tiled
€70 CPM Double
€85 CPM Skyscraper

Ad Placements and Sizes

SPONSORING 2BALANCEU

Sponsoring 2BalanceU provides discounted advertisement or job posting placement. Sponsors also receive an annual copy of "What Women Really Want", a demographically based behavior analysis of all the interactions on the site (first to come out end of 2009 to include launch through first calendar year stats). Other benefits include enhanced listings and logo w/link on the public 2BalanceU Sponsor Pages.

Enhanced Listing Founding Sponsors receive the additional benefit of 2008-2009 for the price of €5,000. This price includes a pre-pay of ad placement at 10% discount.

Please contact us to learn how you can get started: info@2balanceu.com or ring +46 708 32 49 48

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